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About Underground SEO University

Underground SEO University is a high-ticket SEO mentorship program founded by Josh Bachynski — TEDx speaker, AI ethicist, and a working SEO scientist with over 30 years of experience driving organic growth in some of the most competitive verticals on the web.

Our Mission

Most "SEO training" is recycled theory dressed up in marketing buzzwords. We do something different: we teach the scientific method applied to search engines. Every recommendation we make is grounded in tested, repeatable evidence — not opinion, not folklore, not whatever's trending on LinkedIn this week.

About Josh Bachynski

Josh has been doing SEO since the late 1990s — long enough to remember when meta keywords mattered and long enough to have rebuilt his approach through every major algorithm update since. His TEDx talk on AI ethics has been viewed millions of times, and his work has been featured in industry publications, podcasts, and conferences worldwide.

Today, Josh runs Underground SEO University as a deliberately small mentorship program. The goal isn't volume — it's real, measurable rankings for people who are serious about doing the work.

FREE ASSESSMENT

SEO Readiness Quiz

What Makes Us Different

  • Scientific method, not opinions. We test hypotheses against real SERPs, not hunches.
  • Direct access to Josh. No junior account managers, no outsourced support.
  • AI-powered SEO tools. Built in-house, available to members, refined from real client work.
  • Flexible pricing. Tiers from $44 to $244 per month — pick what fits your stage.
  • Ongoing access. Not a one-shot course. You stay in the program as long as you find it valuable.

Ready to learn the underground way? Skip the marketplace mentors and get direct access to Josh and his lab-tested SEO method. See the program →

Where We're Based

Underground SEO University operates remotely. Our members work with us from North America, Europe, Australia, and beyond — anywhere there's a serious SEO professional who wants to get better.